Thai store decoration planning
When decorating a store in Thailand, it is necessary to consider the local culture, climate characteristics, and commercial needs, while complying with relevant regulations. Here are the key points and step-by-step guidelines:
1. Preliminary preparation
Market Research
Understand the preferences of target customer groups (such as tourists, locals), for example:
Tourist area: Highlighting traditional Thai elements (teak carving, hand drawn patterns).
Urban business district: modern minimalist style mixed with Thai details (such as tropical plants and gold decorations).
Reference success case: Coffee shops in Bangkok often use industrial style and green plants, while traditional shops often use warm colors and natural materials.
budget planning
Ordinary decoration: about 800-1500 baht/square foot (approximately 150-300 yuan/square meter).
High end design: 2000 baht+/square foot (such as customized handmade decorations, brand chain stores).
The labor cost accounts for about 30% -40%, and the daily wage of local Thai workers is about 500-1000 Thai baht.
2. Design points
cultural integration
Traditional elements: using pagoda outlines, Lanna patterns, and banana leaf patterns; Avoid using Buddha statues directly (respecting religious taboos).
Color selection: gold (symbolizing Buddhism), bright blue/green (tropical style); Avoid all black (inauspicious).
Materials: Recommended teak, rattan, bamboo; Be cautious of expensive imported materials (which are prone to deformation due to moisture and heat).
climate adaptability
Ventilation: Install ceiling fans or semi open spaces (such as arcade style door heads).
Moisture proof: Raise the ground by 10-15cm and apply anti mold coating to the walls.
Sunshade: Use retractable sunshades or blinds.
3. Compliance process
License Application
To submit a renovation application to the city hall (such as BMA in Bangkok), please provide:
Shop Lease Contract/Property Ownership Certificate
Decoration design drawings (including fire escape markings)
Approval time: usually 7-15 working days, cost approximately 2000-5000 Thai baht.
Fire and Safety
Stores over 50 square meters are required to install smoke alarms, and emergency exit signs must be in both Thai and English.
4. Construction precautions
Material procurement
Local market recommendation:
Zhadu Zha Weekend Market (Building Materials, Decorations)
Thai Watsadu (a chain building materials supermarket with transparent prices)
Import material tariff: about 5% -30% (such as Italian tiles), cost needs to be calculated in advance.
construction time
Avoid the rainy season (June to October), as moisture can affect the drying of paint.
The interior decoration of the shopping mall must comply with the prescribed time period (if construction is not carried out during business hours).
5. Featured Case Reference
Caf é: Chiang Mai’s “Graph Caf é” features retro brick walls, tropical plants, and northern Thai handicrafts.
Retail store: Patom Organic Living in Bangkok, featuring glass houses and wooden shelves, emphasizing a natural feel.
Restaurant: Suay Restaurant in Phuket combines industrial style coconut shell lighting and colorful ceramic tiles.
6. Common Problems
Q: Can you design it yourself?
A: Simple decoration can be DIY, but if it involves water and electricity renovation, a certified engineer’s signature is required.
Q: How long is the renovation cycle?
A: A 30-50 square meter store takes about 1-2 months, and may be delayed during the rainy season.
Suggestion: Hire a local design company (such as PIA Interior in Bangkok or Moo Design Studio in Chiang Mai) who are familiar with regulations and able to coordinate construction teams, with a cost of approximately 10% -15% of the total project price. Reserve 10% of the budget in advance to deal with unexpected additional items (such as hidden engineering issues).
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