Decoration Strategy

  • When Thai tradition meets modern minimalism

    In an apartment building in the Sukhoi district of Bangkok, designer Pim is completing her latest work. She referred to this style as’ New Thai ‘- retaining the spiritual essence of traditional elements, but with extremely simple forms of expression. Look at this sofa, “Pim caressed the linen cushion,” its shape is a modernist straight line, but the filling is natural latex, a product of rubber plantations in southern Thailand. “The wall uses the traditional” Samut Thai “plaster craftsmanship, but removes the intricate reliefs, leaving only a delicate texture. Pim…

  • How contemporary Thai designers reinterpret traditional craftsmanship

    The reinterpretation of traditional craftsmanship by contemporary Thai designers is a vibrant cultural dialogue that preserves the essence of local aesthetics while injecting modernity and a global perspective. Their practice not only rejuvenates ancient techniques, but also shapes a unique language of “Thai contemporary design”. Here are several key directions and typical cases: 1. Material Innovation: Technological Transformation of Traditional Media Case: Designer brand Patapian blends traditional Thai silk with stainless steel fibers to create a fabric that combines flexibility and metallic luster, suitable for modern fashion or home products….